![]() ![]() The copy is also sweet and adds a sense of urgency by telling you “not to let it end up with someone else.” By setting the product at the center of the campaign, potential customers can see what they are missing. Using one of the most efficient email marketing best practices, the brand uses its subscriber’s name to boost its email open rates. In this email marketing example, EM Cosmetics has everything to get abandoners to complete their purchases. And with 69% of online carts being left behind by shoppers, cart abandonment is a problem that needs immediate attention. Subject line: Hey Marilia, did you forget something?Ĭart abandonment is no small feat. Perfectly combines her brand with the copy and visuals.Which translates into more profit and better engagement! When it comes to the CTA, this campaign directs subscribers to kickstart their tidying with Marie Kondo’s world-renowned books and join her Instagram account for a more personal experience. Along with the eye-catching visuals, Marie’s email list also gets a taste of what they are about to learn. What makes this one of the best email marketing examples in our list is the use of the first person, which makes subscribers feel like Marie is talking to them. Starting with the copy, this welcome email is both friendly and organized to make a great first impression. When you become part of KonMari’s email list, she will send you a beautiful welcome email reflecting her brand. Goal: Greet new customers after signing up for your newsletter ![]() If you liked this example, you can use one of our pre-made email marketing automation recipes and create a similar email marketing campaign in seconds! 2. ![]()
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